B2B Business Development & Operational Consulting
B2B Business Development& Operational Consulting

Consulting on Data Protection, QA and IT

Sales support

Marketing & Communication

Specialised in pharma, healthcare, professional services and IT sectors

Europe, Middle-East and Africa

Member of the Board of Directors of Professional Associations DMB and ACDM

Active Member of AFAR

LinkedIn

Twitter

Silicon Marketing

2018 Insurance Certificate Silicon Marketing
2018 Insurance Certificate Silicon Marke[...]
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Témoignages / Testimonials

For confidentiality reasons, we don't share details on all the projects we delivered. In order to illustrate our range our services and capacities, please find below some projects summaries; feel free to contact us for more information.

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Design and development of exhibition material for international conferences

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Organisation of Webinars, Seminars and Trade Shows in France and Germany

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Organisation of VIP Dinners and Seminars - Oracle Communications Business Unit

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Exhibiting at Trade Shows across Europe - Round Table moderations - Speaking engagements

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Missions performed - Missions réalisées
Example of missions performed for customers since 2013
Missions performed for website Silicon M[...]
Document Adobe Acrobat [200.1 KB]

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May 2017: Following a demo of a clinical software to a European mid-size CRO's Chief of Clinical Operations:

"Dear Bertrand,  It was a pleasure also. Convinced by your demo. Let's stay in touch through LinkedIn."

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"Thanks for the workshop organisation and the quality of exchanges."

- David Sainati , CEO, Medappcare, a health mobile app certification company

"Thanks for this perfect organisation" - Emmanuel Novice, eHealth Market Director, Claranet, a European hosting company

 

about AFCROs' Annual Conference Workshop on eHealth Regulation, January 26th, 2017, Paris (www.afcros.com)

"A  big thank you for the preparation, the moderation and the return of the workshop."

- Denis Comet, President, Association of French CROs (www.afcros.com)

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"Clinart, a Contract Research Organisation with offices in Dubai and Egypt, wanted to start doing business in Europe, and needed guidance on how to proceed. Silicon Marketing conducted in a few months in a very professional manner a market study and identified the strengths, opportunities and threats for Clinart. Then Silicon Marketing helped Clinart identify which services they could offer in Europe, validated the pricing, identified the messaging, the target companies, the business potential, and the next steps for our go to market.

Based on this successful project, we decided to ask Silicon Marketing to conduct for us a project detection campaign."

- Alaa Assem, CEO, CLINART FZ LLC

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Success Story: AB Cube, a leading pharmacovigilance software provider, identifies new sales projects across in 3 months in big accounts
"In 3 months, Silicon Marketing reviewed our marketing and sales collaterals, and identified 7 new sales projects. One of them already lead to a meeting with the prospect. Silicon Marketing, with its deep knowledge of the healthcare and pharma sector, identified also new potential contacts, which will serve as a basis for our future sales and marketing development activities. Silicon Marketing delivered these services in a very professional manner.”
– Matthieu Doresse, CEO, AB Cube
https://www.ab-cube.com/
Customer success story Silicon Marketing[...]
Document Adobe Acrobat [110.6 KB]

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June 2014 - 'You are wonderful, thank you! And it is REALLY nice working with you again. Great news on your turnout – very impressive.' - EMEA marketing manager, Oracle Health Sciences, UK

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June 2014 - Ayudo, leader in connected devices and location based services software, identifies new business development opportunities for its BtoB solution

 

“Silicon Marketing executed in less than four months a market study in a very high professional manner, with the same quality as main consulting firms, but with a start up reactivity and price. They understood quickly our business and our industry, and identified new  promising development opportunities for our solutions.

–  Arnaud Akar, General Manager, Ayudo

Access full customer success story:

Fiche Témoignage client Silicon Marketing Ayudo juin 2014 Fr
Fiche Témoignage client Silicon Marketin[...]
Document Adobe Acrobat [48.3 KB]
Customer Success Story Silicon Marketing Ayudo June 2014 En
Customer Success Story Silicon Marketing[...]
Document Adobe Acrobat [47.9 KB]

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Support à une association professionnelle pharmaceutique mondiale pour l'organisation de leur conférence européenne 2014 (200 participants) / Support to an international pharmaceutical professional association to organise their 2014 European Conference (200 participants)


 

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Customer satisfaction survey and project detection phone campaign across Western Europe - November  - December 2013:


"During a customer satisfaction survey, Silicon Marketing completely fullfilled my needs. The objective was to go one step further than a basic survey by identifying and collecting key qualitative business, product and competitive information from my customers.
Silicon Marketing's deep knowledge of the software industry and their excellent communication skills made it a success: they collected all the information I needed, while identifying new sales opportunities and potential development plans at my customers."

 

Written by the CEO of a software editor.

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Organisation d'un séminaire et d'un dîner VIP pour un éditeur de logiciel mondial - novembre 2013 / Organisation of a seminar and a VIP dinner for a global leading software editor November 2013.

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Regarding the Data Management Biomedical roundtable on Risk Based Monitoring moderated by Bertrand Le Bourgeois, Silicon Marketing on November, 14, 2013:

 

 

« Benefiting from a uniquely fortunate congregation of Risk Based Monitoring (RBM) experts (beyond the French Data Management community), the panel discussion of the 2013 Annual Assembly provided yet again refreshing viewpoints on Quality Risk Management implementation. Going from enthusiastic baseline declarations to responsible diligence when it comes to Risk was not as self evident as the Research community had thought. The panelists shared with honesty on the challenges and emerging practicalities which can beget valid quality risk integrated plans. »

 

Yiannis Karageorgos, Senior Protocol Data Manager, R&D, Bristol-Myers Squibb.

Yiannis is based in Belgium..

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« Bertrand and I have been working together for 2 years, when he was EMEA marketing director at Oracle for the Services, Transport and Construction sector. During that period I was EMEA Vice President Services, Transport & Construction Industries Division for Oracle Corp.

During that time, Bertrand promoted the Oracle solutions that are relevant for this market, from middleware to ERP, CRM, content management, etc.

 

He organised for the sales teams several seminars, participations at European tradeshows, telemarketing campaigns, produced success stories.

I enjoyed working with him; he is passionate about his job, customer and sales oriented, and very knowlegeable about marketing. He is a good project manager, is very creative and goes for the last mile. »

 

Peter Spruijt, former EMEA Vice President Services, Transport & Construction Industries Division for Oracle Corp., now Senior Management Consultant at Berendsen & Partners.

Peter is based in Netherlands.

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« Bertrand is a highly experienced strategic product and industry marketing professional. Bertrand understands how to navigate and excel in a large enterprise software enviroment. Key attributes include the ability to create a solid network of influential peers both inter and intra-company, strong research, writing and oral communication skills and a steady committment to meeting the various marketing needs of a global sales force. Bertrand would be a valuable asset to any organization. »


Ted Kempf, former Global Marketing Senior Director, Oracle, now Director Service Industries at Microsoft.


Ted is based in the US.

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